Regional Marketing Lead for ANZ

1 week ago

Sydney, New South Wales, Australia Thales Full time

About Thales

At Thales, we believe in the transformative power of technology to create a secure, sustainable, and inclusive world, driven by human intelligence.

Our diverse perspectives fuel innovation, enabling us to build and maintain the systems and solutions that people rely on daily. We are committed to fostering curiosity and challenging the status quo.

We operate across various critical sectors, including manufacturing, engineering, cybersecurity, and space, working collaboratively to shape a trustworthy future.

Employee Benefits

  • Attractive Salary & Comprehensive Health Insurance
  • Generous Parental Leave Policies
  • Community Service Leave
  • Discounted Gym Membership
  • Healthcare Coverage
  • Opportunities for Career Advancement
  • Employee Share Ownership Plans
  • Complimentary Parking
  • And additional perks

Our Division

Thales DIS (Digital Identity & Security) specializes in identity management and data protection technologies, enabling secure transactions for banks, facilitating border crossings, and enhancing energy efficiency.

Over 30,000 organizations trust Thales solutions for identity verification, access management, data analysis, and encryption.

Position Overview

The Regional Marketing Manager (ANZ) will play a pivotal role within our Cloud Protection & Licensing division, specifically focusing on the Identity & Access Management portfolio. Key responsibilities include:

  • Formulating and implementing regional marketing strategies with quantifiable objectives, in close collaboration with sales leadership and channel partners.
  • Executing B2B go-to-market initiatives aimed at achieving measurable outcomes such as revenue growth, brand visibility, and operational effectiveness.
  • Designing and executing cross-regional marketing campaigns that align product messaging to attract high-quality leads and build a robust sales pipeline.
  • Enhancing online presence in key markets through localized content, tailored landing pages, and compliant promotional strategies.
  • Leading the development and execution of a comprehensive digital marketing program, incorporating strategies such as programmatic retargeting, awareness campaigns, multi-touch engagements, and webinars to support regional objectives.
  • Managing the planning and execution of strategic C-level events and major trade shows within the region.

Qualifications

To be successful in this role, candidates should possess:

  • A minimum of 8 years of experience in marketing within enterprise software firms, particularly in B2B environments.
  • Experience in cultivating emerging markets, particularly in the Australia & New Zealand region.
  • Strong knowledge of the Security, Storage, or Networking sectors, with familiarity in platforms such as Demandbase, 6Sense, Pardot, or Marketo.
  • Excellent copywriting and editing skills, with proficiency in additional languages considered a plus.
  • The ability to collaborate effectively, manage multiple projects, and willingness to travel regionally and internationally up to 30% of the time.

We are dedicated to creating a diverse workplace and welcome candidates from all backgrounds to apply. Thales is proud to be recognized as an Employer for All Women by WORK180, and we are committed to continuous improvement in fostering an equitable work environment.

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