Lead Marketing Manager

7 days ago

Sydney, New South Wales, Australia Lumen Full time

The Role

Liaison with regional sales and product leadership to develop the go-to-market strategy for the Australia and New Zealand (ANZ) region.

Main Responsibilities

  • Develop and own regional marketing strategy and outcomes for the ANZ market, aligning with the company's overall business objectives.
  • Strategize and craft marketing campaigns to realize the go-to-market strategy while maintaining an optimal cost per lead ratio.
  • Identify prospective clients and build a strong sales pipeline for the sales team using various marketing channels, including account-based marketing, content marketing, and event marketing.
  • Find innovative ways to attract the attention of C-level executives and decision-makers.
  • Initiate appointments with the sales team and synchronize with the respective sales manager to determine meeting outcomes and follow up aggressively to close deals.
  • Manage regional budgets and expenses, ensuring effective resource allocation and ROI.
  • Track lead status on a daily, weekly, and monthly basis to monitor performance against the marketing plan.
  • Own regional events planning, execution, and outcomes, including conferences, trade shows, and product launches.

What We Look For in a Candidate

  • 5+ years of experience in regional marketing in the ANZ region, preferably in the enterprise B2B space.
  • Experience in the telecom, cybersecurity, or service provider segment is highly desirable.
  • Strong experience in running marketing campaigns, including campaign planning, execution, and measurement.
  • Excellent writing and verbal communication skills, with the ability to craft compelling marketing messages and presentations.

Compensation

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