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Regional Marketing Lead, ANZ

2 months ago

Sydney, New South Wales, Australia Thales Full time

About Thales

At Thales, we believe in the transformative power of technology to enhance security, sustainability, and inclusivity, all driven by human intelligence.

Human intelligence is essential for constructing and operating the systems and solutions that society relies on daily. We encourage curiosity and embrace diverse perspectives, sharing knowledge and challenging the status quo.

From sectors like manufacturing and engineering to cybersecurity and space, we are at the forefront of progress in critical industries, collaborating to create a trustworthy future.

Benefits

  • Attractive Salary & Private Health Coverage
  • Generous Parental Leave Policies
  • Community Service Leave
  • Discounted Gym Membership
  • Healthcare / Medical Coverage
  • Opportunities for Career Advancement
  • Employee Share Purchase Options
  • Complimentary Parking
  • And much more

Our Division

Thales DIS (Digital Identity & Security) specializes in identity management and data protection technologies, enabling secure transactions for banks, facilitating border crossings, and enhancing energy efficiency.

Over 30,000 organizations trust Thales solutions for identity verification, access control to digital services, data analysis, and encryption.

Position Overview

The Regional Marketing Manager (ANZ) will operate within our Cloud Protection & Licensing division, focusing on the Identity & Access Management portfolio. Key responsibilities include:

  • Formulating and implementing regional marketing strategies with quantifiable objectives, in close collaboration with sales leadership and channel partners.
  • Executing B2B go-to-market initiatives, emphasizing measurable outcomes such as revenue growth, brand visibility, and operational effectiveness.
  • Designing and executing cross-regional marketing campaigns while aligning product messaging to generate high-quality leads and sales opportunities.
  • Enhancing online presence in key markets through localized content, landing pages, and promotional activities that comply with market regulations.
  • Leading the development and execution of a comprehensive digital marketing program, incorporating programmatic retargeting, awareness campaigns, multi-touch engagements, and webinars to support the region's strategic objectives.
  • Managing the planning and execution of strategic executive events and key trade shows within the region.

Qualifications

On day one, you will bring:

  • A minimum of 8 years of experience in relevant marketing roles within enterprise software companies, particularly in B2B marketing.
  • Experience in developing emerging markets, particularly in the Australia & New Zealand region.
  • Strong knowledge of the Security, Storage, or Networking sectors, with familiarity in platforms such as Demandbase, 6Sense, Pardot, or Marketo.
  • Proficiency in copywriting and editing, with additional language skills beyond English considered a plus.
  • The ability to collaborate effectively, manage multiple projects, and a willingness to travel regionally and internationally up to 30% of the time.

Diversity Commitment

We recognize that the perfect opportunity may not always align with a perfect fit. If this role resonates with you, we encourage you to express your interest. We are dedicated to fostering a diverse workplace, starting with our commitment to equity for all.

Thales is proud to be recognized by WORK180 as an Employer for All Women, and we are continuously striving to enhance our industry partnerships, employee resource groups (ERGs), and development opportunities to ensure an equitable environment for everyone.