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Marketing Lead, ANZ Region

2 months ago

Sydney, New South Wales, Australia Klook Travel Technology (Australia) Pty Ltd Full time

About Klook Travel Technology (Australia) Pty Ltd

Klook is a premier platform in Asia for travel services and experiences, dedicated to connecting people through unforgettable adventures.

Established in 2014 by three passionate travelers, Klook offers a diverse range of over half a million curated experiences, from thrilling activities to cultural explorations, across more than 2,300 destinations worldwide.

Do you share our passion for travel? Our global team of over 1,500 employees, spread across 20+ locations, embodies this spirit, curating remarkable experiences for travelers while fostering a vibrant community within Klook.

We maintain a high-performance culture, driven by our core values: Push boundaries, Ask for and give feedback, Take ownership, and Help each other.

We are committed to continuous improvement and believe in reaching new heights in the evolving travel landscape. Are you ready to join us in this journey?

We are seeking a dedicated and skilled Marketing Lead to oversee our dynamic marketing team in the ANZ region. You will be tasked with crafting and implementing strategic marketing initiatives, managing a team of marketing professionals, and driving growth for Klook.

Key Responsibilities:

  • Direct and manage a team of up to 8 marketing professionals, ensuring alignment of regional objectives with individual roles and responsibilities across various channels.
  • Develop and own comprehensive marketing strategies, determining the ideal marketing mix, fostering growth through innovation, and overseeing the marketing budget.
  • Supervise the execution of integrated marketing and communication strategies across multiple platforms, including social media (TikTok, Instagram, Facebook), partnerships, blogs, content, branding, public relations, influencers, and Klook Creators.
  • Collaborate with cross-regional business units and functional teams to deliver impactful projects for both local and global campaigns.
  • Provide strategic guidance and creative insights to digital, social, and content teams to ensure alignment with Klook's overarching messaging and marketing strategies.
  • Build and nurture high-impact partnerships to enhance Klook's visibility and accelerate customer acquisition in the ANZ market.
  • Analyze, report on, and optimize the performance of marketing channels to enhance customer engagement and acquisition metrics.
  • Communicate effectively with all stakeholders regarding key business metrics, progress, and challenges to ensure alignment and maintain visibility.
  • Cultivate a strong team culture that prioritizes rapid experimentation, measurement, and optimization.
  • Ensure compliance with all marketing communications and materials, including media content, guidelines, templates, and press releases.

Required Qualifications:

  • A minimum of 5-7 years of experience in a senior marketing position, preferably within the travel or tourism sector.
  • A proven history of developing and executing successful marketing campaigns across various channels.
  • Strong knowledge of digital marketing best practices, including social media marketing, content marketing, SEO, and PPC.
  • Experience in leading and managing a marketing team.
  • Exceptional communication, presentation, and interpersonal skills.
  • Data-driven and analytical, with the ability to translate insights into actionable strategies.
  • A genuine passion for travel and the tourism industry.
  • Experience in a fast-paced and dynamic work environment.