Digital Content Strategist

3 weeks ago

Burwood East, Victoria, Australia Country Fire Authority Full time
About this role

We are seeking a highly skilled Digital Content Advisor to join our Communications & Stakeholder Relations team at the Country Fire Authority (CFA). This is an exciting opportunity to enhance our web-based services for members and the broader community.

Key responsibilities
  • Optimize digital copy and landing pages for search engine optimization (SEO), ensuring relevant metadata aligns with content.
  • Conduct and assess ongoing keyword research and opportunities for expansion.
  • Collaborate with internal and external stakeholders to enhance SEO in content creation.
  • Work with Communications, Stakeholder Relations, and ICT teams to identify and solve issues.
  • Provide advice on platform upgrades, operability, and user interface improvements.
  • Strategically monitor and manage search indexing across CFA platforms.
  • Analyze data to offer evidence-based recommendations for digital platform improvements.
  • Develop and utilize Google Analytics and Google Tag Manager for actionable insights.
  • Stay informed on market trends to drive search program growth and enhance platform performance.
  • Support and contribute to strategic digital initiatives, including SEO content manipulation and editing to improve search ranking.
About you
  • You have knowledge of ranking factors and search engine algorithms.
  • You have proven SEO experience.
  • You have experience with Google Analytics.
  • You have proven experience and skill in developing content for relevant intranet pages.
  • You have the capability to implement strategic objectives within the duties of the role.
  • You have working knowledge of HTML and CSS.
  • You have problem-solving skills and the ability to adapt to changing circumstances.
  • You have good written and verbal communication skills and interpersonal skills, with the ability to develop effective relationships.
  • Understanding of CFA or another similar volunteer-based organization is desirable.
Why choose CFA
  • Meaningful purpose: Your contribution truly makes a difference.
  • Work-life balance: Paid parental leave, generous leave provisions.
  • Growth opportunities: Learning and development.
  • Flexibility: Hybrid work options with flexible work arrangements.
  • Discounts: Emergency Memberlink discounts on various services.
  • Wellbeing focus: Healthy for Life programs, flu vaccinations.
  • Member Assistance Program: Access support across 8 service pathways.

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