Digital Content Advisor

4 weeks ago

Burwood East, Victoria, Australia Country Fire Authority Full time
About this role

The Country Fire Authority (CFA) is seeking a highly skilled Digital Content Advisor to join our Communications & Stakeholder Relations team. This is an exciting opportunity to contribute to the development and implementation of our digital content strategy, enhancing our web-based services for both members and the broader community.

Key Responsibilities
  • Develop and implement a comprehensive digital content strategy to engage and inform our audience.
  • Collaborate with internal stakeholders to create high-quality, engaging content that meets the needs of our audience.
  • Conduct keyword research and analysis to optimize our digital content for search engines.
  • Work with our Communications and ICT teams to identify and solve digital content-related issues.
  • Provide advice on platform upgrades, operability, and user interface improvements.
  • Monitor and manage search indexing across our platforms.
  • Analyze data to offer evidence-based recommendations for digital platform improvements.
  • Develop and utilize Google Analytics and Google Tag Manager for actionable insights.
  • Stay informed on market trends to drive search program growth and enhance platform performance.
About You
  • You have a strong understanding of digital content creation and management principles.
  • You have experience with search engine optimization (SEO) and keyword research.
  • You are proficient in Google Analytics and Google Tag Manager.
  • You have excellent communication and interpersonal skills.
  • You are able to work independently and as part of a team.
Why Choose CFA
  • We offer a dynamic and supportive work environment.
  • We provide opportunities for professional development and growth.
  • We offer a competitive salary and benefits package.

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