Customer Acquisition and Onboarding Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Customer Acquisition and Onboarding Manager to join our Customer Lifecycle Management team. As a key member of our team, you will be responsible for developing and executing strategies to acquire and onboard new customers, ensuring a seamless transition and driving key onboarding metrics.
Key Responsibilities
- Develop and implement customer acquisition and onboarding strategies across various channels and marketing campaigns.
- Manage the onboarding process for new customers, ensuring a smooth transition and growth of key onboarding metrics.
- Partner with Customer, Loyalty, Digital, and other key business functions to support the growth of Coles 1st Party Data.
Requirements
- Tertiary qualifications in Marketing, Business, or Commerce.
- 5+ years' experience in CRM, Loyalty, Direct Marketing, Digital Marketing, and Data.
- Highly developed Martech, data, and analytics literacy.
- People management experience, desirable.
- Customer Segmentation and targeting.
- Campaign planning and delivery.
About Coles
Coles is a leading Australian retailer with a rich history of serving communities since 1914. We are committed to creating a workplace that is safe, respectful, and inclusive for all team members. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.
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