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Digital Content Specialist
2 months ago
We are seeking a highly skilled Digital Content Advisor to join our Communications & Stakeholder Relations team at the Country Fire Authority (CFA). This is a full-time, ongoing position located at our headquarters in Burwood East.
The successful candidate will play a vital role in enhancing our web-based services for both members and the broader community. You will be responsible for improving the functionality and performance of CFA's Elastic Search across platforms, including Members Online, the CFA website, and the Pocketbook App.
Key responsibilities- Optimize digital copy and landing pages for SEO, ensuring relevant metadata aligns with content.
- Conduct and assess ongoing keyword research and opportunities for expansion.
- Collaborate with internal/external stakeholders and support content owners to enhance SEO in content creation.
- Work with Communications, Stakeholder Relations, and ICT teams to identify and solve issues.
- Provide advice on platform upgrades, operability, and user interface improvements.
- Strategically monitor and manage search indexing across CFA platforms.
- Analyse data to offer evidence-based recommendations for digital platform improvements.
- Develop and utilize Google Analytics and Google Tag Manager for actionable insights.
- Stay informed on market trends to drive search program growth and enhance platform performance.
- Support and contribute to strategic digital initiatives, including SEO content manipulation and editing to improve search ranking.
- You have a strong understanding of ranking factors and search engine algorithms.
- You have proven SEO experience and a track record of success.
- You are skilled in Google Analytics and have experience developing content for relevant intranet pages.
- You have the ability to implement strategic objectives within the duties of the role.
- You have working knowledge of HTML and CSS.
- You possess problem-solving skills and the ability to adapt to changing circumstances.
- You have good written and verbal communication skills and interpersonal skills, with the ability to develop effective relationships.
- Understanding of CFA or another similar volunteer-based organisation is desirable.
- Meaningful Purpose: Your contribution truly makes a difference.
- Work-Life Balance: Paid parental leave, generous leave provisions.
- Growth Opportunities: Learning and development.
- Flexibility: Hybrid work options with flexible work arrangements.
- Discounts: Emergency Memberlink discounts on various services.
- Wellbeing Focus: Healthy for Life programs, flu vaccinations.
- Member Assistance Program: Access support across 8 service pathways.
