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Strategic Marketing Lead

3 weeks ago

Chatswood, Australia beBeeBrand Full time $120,000 - $180,000
Marketing Manager Job Description

Drive business growth through innovative marketing strategies, leading a team to deliver campaign success and brand consistency.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to drive attendance, exhibitor ROI, and brand reach.
  • Lead and inspire a team of marketing professionals to achieve campaign goals.
  • Act as the brand guardian, ensuring consistency across all touchpoints.
  • Oversee all campaign elements – digital, social, content, PR, advertising, and media – to build industry presence.
  • Drive content strategy by creating compelling material that resonates with target audiences.
  • Utilise websites and digital platforms to grow loyal communities and drive event conversions.
  • Build strong relationships with external partners, including PR agencies and industry associations.
  • Manage and report on campaign performance and post-campaign analytics.

Requirements:

  • Proven track record in developing and executing successful marketing campaigns.
  • Strong leadership skills, inspiring teams to achieve results.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment.

Benefits:

  • Opportunity to drive business growth and innovation.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.