Marketing Manager Mercedes-benz

2 days ago

Chatswood, Australia Peter Warren Automotive Holdings Full time

**Peter Warren Automotive Holdings** is one of Australia's largest multi-franchise automotive dealer groups. With operations across Southwest Sydney, Sydney’s North Shore, Regional and Northern NSW, Southeast Queensland, and Victoria, we represent some of the world's most respected vehicle brands.

Our team of over 2,000 dedicated professionals delivers industry-leading customer service and operational excellence. We take pride in our people and are committed to fostering a workplace where passionate individuals can thrive.

**About the Role**:
We are seeking an experienced **Marketing Manager** to lead marketing efforts for our **Mercedes-Benz dealerships**. This role is pivotal in **developing and executing strategic marketing plans** that enhance brand visibility, drive customer engagement, and support retail performance across five high-profile dealership locations.

**Key Responsibilities**:

- ** Develop and execute data-driven marketing strategies** to support dealership goals, enhance brand presence, and drive customer acquisition
- Lead the creation and rollout of localised campaigns, predominantly digital, including dealership activations, events, and product promotions
- Manage campaign workflows and creative traffic across all Mercedes-Benz locations
- Oversee customer communication via CRM platforms, ensuring timely, targeted, and brand-aligned messaging
- Ensure adherence to Mercedes-Benz corporate identity and brand guidelines in all communications
- Monitor and report on campaign performance, ROI, budget utilisation, and media spend
- Oversee the end-to-end execution of retail campaigns, including asset adjustments based on performance
- Manage content calendars and strategic planning for social media channels
- Coordinate Above-the-Line (ATL) and media campaigns where applicable
- Work closely with the Digital Marketing agency: manage briefs, timelines, budgets, reporting, and results
- Handle monthly invoicing and budget tracking across your portfolio
- Use Canva to develop and support campaign collateral (Canva experience is essential)

**About you**:

- Full, unrestricted work rights in Australia
- Proven experience developing and executing multi-channel marketing strategies
- Background in marketing or media, ideally in an agency or client-side environment
- Strong knowledge of digital marketing channels including Google Ads (AdWords), SEO, SEM, PMAX, GDN, META, and YouTube
- Deep understanding of digital advertising and analytics, with an ROI- and performance-focused mindset
- Excellent written and verbal communication skills with a keen understanding of retail marketing
- Highly organised with strong attention to detail and a process-driven approach
- Comfortable managing multiple stakeholders and prioritising competing demands
- Current NSW driver’s licence and access to your own vehicle

**Benefits**:

- Work across multiple premium dealership locations including Mosman, Artarmon, Warwick Farm, Campbelltown and Chatswood
- Join a collaborative, creative, and supportive marketing team
- Be part of a company that values people and promotes growth from within
- Gain exposure to one of the world’s most prestigious automotive brands
- Learn from experienced marketing leaders committed to your development

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