Senior Demand Generation Marketing Specialist
3 weeks ago
Corporate Traveller is a leading business travel management company, proudly part of the Flight Centre Travel Group. With a strong market presence in Australia and a commitment to excellence, we strive to deliver exceptional travel experiences for our clients.
Job DescriptionWe are seeking an experienced Senior Demand Generation Marketing Specialist to join our dynamic marketing team. As a key member of our team, you will play a pivotal role in driving demand generation efforts and contributing to the growth of our business.
Key Responsibilities:- Develop and execute market-leading multi-channel marketing campaigns to drive customer acquisition and brand awareness.
- Collaborate closely with sales teams to generate high-quality leads and optimize marketing spend.
- Leverage data insights to optimize campaign performance and ensure alignment with business objectives.
- Manage campaign budgets and report on ROI to inform future marketing strategies.
- Proven track record in B2B marketing campaign management, with a minimum 4+ years of experience.
- Strong analytical and problem-solving skills, with excellent communication and interpersonal abilities.
- Experience with CRM and marketing automation tools, including email automation platforms and Salesforce.
- Excellent MS Office skills, with a focus on PowerPoint presentations.
- Thorough knowledge of all key B2B marketing channels, with a proven ability to ideate and work with content teams or agencies to create engaging content by audience and buying stages.
- A competitive salary ranging from $80,000 to $110,000 AUD per annum, depending on experience.
- Opportunities for professional growth and development within a dynamic and collaborative work environment.
- A comprehensive benefits package, including flexible work arrangements, employee discounts, and access to exclusive rewards programs.
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