Digital Marketing Specialist

4 weeks ago

Brisbane, Queensland, Australia Marketing Full time
Job Summary

This role is responsible for executing SEO, merchandising, and promotional strategies on the Flight Centre websites. The successful candidate will focus on enhancing organic traffic, lead generation, and conversion rates by optimising the website experience for users.

Key Responsibilities:
  • Support the SEO, Digital Campaigns, Product, and Marketing teams in creating landing pages and content based on SEO and promotional needs.
  • Develop and implement conversion rate optimisation strategies to improve website performance.
  • Assist teams in key website marketing projects, ensuring alignment with the Flight Centre brand and legal guidelines.
  • Analyse website and organic performance, communicating findings to stakeholders.
  • Maintain and distribute organic, traffic, and website analytics reports.
  • Produce high-quality deliverables, including strategy decks, creative briefs, and post-campaign analysis.
  • Develop processes for testing ideas and improving efficiencies.
  • Stay informed on competitors and technological trends for digital acquisition improvements.
Requirements:
  • Minimum 1+ years of experience in website marketing, SEO, or digital marketing.
  • Retail and/or wholesale travel sales experience.
  • Marketing qualification(s).
  • Drupal CMS experience desired but not mandatory.
What You'll Enjoy:

Culture: You will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Ltd.

Development: Individualised Learning & Development pathway options.

Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan, and more.

Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance, and more.

Flexibility: Monday to Friday week, business hours with flexible/hybrid options.

Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within.

Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym.

Mental Health: Support and Employee Assistance Program for staff and family.

Social: Regular awards nights, social team-building, and industry events, with the opportunity to attend global conferences.

Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering, and fundraising; paid parental and volunteer leave.

Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment.

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

#LI-LH2#LI

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