Product Marketing Strategist
6 days ago
We are a leading multinational company in the mining and technology sectors, offering a fast-paced work environment with opportunities for growth and development.
Job DescriptionWe are seeking an experienced Product Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our products.
The successful candidate will have a proven background in end-to-end product marketing, preferably within the Technology / SAAS space. They will be responsible for creating and executing go-to-market strategies, developing sales and marketing content, and analyzing performance metrics to measure the effectiveness of marketing campaigns.
Responsibilities- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Senior experience in B2B product marketing.
- Proven track record in developing product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus additional benefits such as:
- A comprehensive employee assistance program.
- A flexible work-from-home policy.
- 12 weeks paid parental leave.
- Free gym membership and fresh fruit in the office.
- Discounted private health insurance.
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