Senior Product Marketing Strategist

4 weeks ago

Brisbane, Queensland, Australia Micromine Full time
Product Marketing Manager Role

We are seeking a highly skilled Senior Product Marketing Strategist to join our team at Micromine. This is an exciting opportunity for a seasoned marketing professional to drive the growth and adoption of our innovative product suite.

About the Opportunity

The successful candidate will be responsible for defining and executing marketing plans that deliver revenue growth, engagement, and adoption for our various products. Reporting to the Head of Global Marketing, you will work closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.

Main Responsibilities

  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Create and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  • Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Develop impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

About You

To succeed in this role, you will have a proven background in end-to-end product marketing, ideally within the Technology/SAAS space. Other key skills and qualifications include:

  • Senior experience in B2B product marketing.
  • A proven track record in developing product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
  • Ideal experience within the software/SAAS space.
  • Mining industry experience or exposure is a significant advantage.
  • Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.

What We Offer

As a valued member of our team, you can expect a competitive salary of $140,000 - $180,000 per annum, plus a range of benefits, including:

  • 12 weeks paid parental leave – primary and secondary carers.
  • Free gym membership.
  • Employee Assistance Program for you and your family.
  • Social Connection and Responsibility Program.
  • Delicious fresh fruit and coffee in the office.
  • Discounted private health insurance.
  • Novated leasing.
  • The opportunity to work across both the Mining and Technology sectors.
  • An engaging team culture and a modern office within Brisbane's Fortitude Valley.

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