Head of Programmatic Strategy

3 weeks ago

Sydney, New South Wales, Australia Australian Radio Network Full time
About the Role

We are seeking a highly skilled and experienced Head of Programmatic to join our team at the Australian Radio Network. As a key member of our leadership team, you will be responsible for driving the development and execution of programmatic advertising across all digital platforms.

Key Responsibilities
  • Define and continuously evolve the company's programmatic strategy, ensuring alignment with broader business goals.
  • Communicate programmatic initiatives and performance metrics to senior leadership, providing clear insight into revenue contribution and growth opportunities.
  • Develop and maintain key relationships with agency and client programmatic trading teams, unlocking revenue opportunities within agencies and key clients.
  • Lead, mentor, and develop a high-performing programmatic team, fostering a culture of excellence and accountability.
  • Collaborate with sales, product, data, and operations teams to ensure programmatic is embedded into every aspect of the digital business.
  • Establish and promote programmatic best practices across the organisation, ensuring high standards in areas like targeting, optimisation, and measurement.
  • Leverage first-party data, audience insights, and advanced analytics to inform strategic initiatives.
About You
  • 8+ years of experience in digital advertising, with at least 4 years in a programmatic leadership role.
  • Proven track record of driving revenue growth through programmatic channels.
  • Experience with digital audio, radio or streaming media is advantageous.
  • Demonstrates strong leadership qualities, inspiring and empowering the programmatic team to achieve high levels of performance.
  • Capable of developing long-term strategies that align programmatic with the company's overall growth trajectory.
  • Identifies opportunities in a rapidly changing market and translates them into actionable initiatives.
  • Strong analytical and quantitative skills, with the ability to interpret complex data sets and translate them into strategic recommendations.
  • Experience in developing data-driven approaches to programmatic buying and optimization.
  • Excellent verbal and written communication skills, with the ability to articulate programmatic strategies and performance metrics to both technical and non-technical stakeholders.
What's in it for you
  • ARN Social Work Perks, including various giveaways and events, free and discounted tickets.
  • Novated leasing, super salary sacrifice, paid birthdays off, paid parental leave, charity leave, and bonus annual leave program.
  • Discounts on lifestyle and entertainment with big name brands, including health fund discounts.
  • Education assistance, career development with consistent quality training, and long-term career progression.
Our Culture

We have four behaviours that make up our 'Culture in Action', which describe how we act every day to create a great place to work:

  • Aim High - Set big goals and achieve together.
  • Own It - Take ownership and be solutions-focused.
  • Be Your Best Self - Create the environment we need to thrive.
  • Make a Difference - Seek out ways to have a positive impact.

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