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Customer Lifecycle Marketing Specialist
2 months ago
We are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets. As a key member of our team, you will play a critical role in shaping and optimising our customer strategy across the Australia and New Zealand markets.
Key Responsibilities- Work closely with the Lifecycle & Content team to deliver the CMC Markets lifecycle strategy for both CFD ANZ and CMC Invest clients.
- Effectively manage lifecycle/CRM campaigns end-to-end using below-the-line channels including email, SMS, platform and push notifications.
- Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
- Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
- Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimise campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
- Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.
- Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
- Tertiary qualification in Marketing, Business IT or a related field of study.
- Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
- Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
- Advanced knowledge of Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we've expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we're still growing.
We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special this is the role for you.
