Lifecycle Marketing Specialist
3 weeks ago
SafetyCulture is a customer and product-led SAAS company, driven by a mission to help working teams improve every day. Our technology platform and products empower front-line workers to share their voice and leaders to make informed decisions for safety, quality, and continuous improvement.
About the Role:
We're seeking a talented Marketing Communications Coordinator to join our growing Lifecycle Marketing Team. As a key member of our team, you'll work closely with the broader marketing, product, and go-to-market teams to help us reach our goal of 100 million people using our products every day. Your primary focus will be on coordinating and executing various communications to engage customers and potential customers alike. You'll be an outstanding writer who's passionate about helping customers understand the value of SafetyCulture's products and services.
About You:
We're looking for someone with good experience in communications at scale, with a track record of ensuring customers receive the right messages at the right time. You'll be an outstanding writer who can generate content to drive positive outcomes from email and in-app campaigns. You'll be versatile and flexible, able to adapt your marketing tactics to different geographies, industries, personas, and use cases. You'll also be comfortable with data-driven decisions and not afraid to analyze the impact of your content or build complex customer segments.
Nice to Have:
A passion for learning and working with new tech is a plus. Experience with email platforms like Braze, Hubspot, or similar is also desirable. Some HTML experience or a willingness to learn is a bonus.
How You'll Spend Your Time:
You'll be the key point of execution for the lifecycle marketing team, supporting us to produce outstanding content at every point of a customer's journey. You'll create marketing content that communicates complex concepts, technology updates, and product features in a simple, digestible way. You'll partner with our lifecycle experts to architect strong marketing journeys that articulate the value of SafetyCulture's products, powering our marketing and product funnel. You'll build, coordinate, and schedule lifecycle communications and campaigns across channels like email, in-app, and push notifications, using best-in-class marketing technology tools. You'll analyze the performance and impact of programs, identifying new opportunities and developing key insights to improve future campaigns. You'll also support the broader Lifecycle team on key business initiatives, including user engagement and marketing nurture programs.
More Than a Job:
We offer a competitive salary, equity with high growth potential, flexible working arrangements, and access to professional and personal training and development opportunities. We encourage involvement in the community, open-source work, attending talks and events, and experimenting with new technologies. Our office benefits include an in-house culinary crew, barista coffee machine, craft beer on tap, boutique wines, and a range of non-alcoholic beverages. We also offer wellbeing initiatives like subsidised fitness programs, EAP services, and generous parental leave policy. Quarterly celebrations and team events, including the annual Shiplt global offsite, are also part of our culture.
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