Customer Lifecycle Marketing Specialist

2 months ago


Sydney, New South Wales, Australia CMC Markets Asia Pacific Pty Ltd Full time
About the Role

We are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team in Sydney. As a key member of our team, you will play a critical role in shaping and optimising our customer strategy across the Australia and New Zealand markets.

Key Responsibilities
  • Work closely with the Lifecycle & Content team to deliver the CMC Markets lifecycle strategy for CFD ANZ and CMC Invest clients.
  • Effectively manage lifecycle/CRM campaigns using below-the-line channels, including email, SMS, platform, and push notifications.
  • Develop advanced client journeys within the Braze marketing system, utilising sophisticated segmentation, multiple communications, event triggers, and reporting.
  • Support the broader Marketing team and other key business units in executing streamlined customer-centric product, operational, and legal communications.
  • Identify opportunities to segment clients and deliver highly-personalised communications using customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimise campaign performance.
  • Report on campaign performance to key internal stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
  • Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.
Requirements
  • Approx. 2 years of experience in a similar CRM/Lifecycle/Direct marketing role.
  • Tertiary qualification in Marketing, Business IT, or a related field of study.
  • Previous experience using marketing systems, such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or Marketo, as an advanced user.
  • Some experience implementing dynamic content scripting, such as AMPscript or Liquid.
  • Advanced knowledge of Excel.
  • Project management and organisational skills.
  • Ability to communicate effectively throughout all levels of an organisation, both technical and non-technical.
About Us

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience, enabling everyone to achieve their financial potential. We're a business in rapid transformation, investing heavily in digital people and technology.

We're committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued, and are able to do their best work. We don't just value differences and unique perspectives; we seek them out and invite them in, because we know it will lead to better outcomes for everyone.



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