Customer Lifecycle Marketing Strategist
4 weeks ago
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. We're a business in rapid transformation, currently investing heavily in digital people and technology.
This role will work alongside our Growth and Product Marketing teams as well as local marketing and distribution teams. The Customer Lifecycle Marketing Specialist will assist in the delivery of the CMC Markets lifecycle strategy for both CFD ANZ and CMC Invest clients.
The ideal candidate will have approximately 2 years of experience in a similar CRM/Lifecycle/Direct marketing role. They will have a tertiary qualification in Marketing, Business IT or a related field of study and previous experience using marketing systems such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
The Customer Lifecycle Marketing Specialist will be responsible for managing lifecycle/CRM campaigns end-to-end using below-the-line channels including email, SMS, platform and push notifications. They will also develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
The successful candidate will have the ability to communicate throughout all levels of an organisation both technical and non-technical. They will also have project management and organisational skills and be able to identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work.
Please click on the video link below to find out more about what it's like to work at CMC Markets.
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