Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia Eucalyptus Full time

About the Role

We're looking for a talented Marketing Specialist to join our team at Eucalyptus. As a Junior Lifecycle Marketing Professional, you will play a critical role in shaping the way lifecycle communications are deployed to support our brand, Pilot, and its rapid growth trajectory.

In this role, you will own email, SMS, organic social, and other new lifecycle channels end-to-end. You will launch new campaigns and flows every week, learning from content and segmentation that's worked, and iterating on what hasn't.

You will work closely with a team of copywriters and designers to brief new content and optimize existing creative. You will analyze data from various sources, including customer feedback, channel results, first-party data, and qualitative insights, to develop empathetic, user-centered content that connects and converts.

Key Responsibilities

  • Own email, SMS, and organic social channels, including content briefing, scheduling, content creation, reporting, and iteration
  • Work with a team of marketers and creatives to brief new content and optimize existing creative
  • Analyze data to develop user-centered content that connects and converts
  • Identify lifecycle journey opportunities to improve conversion metrics and execute on optimization recommendations
  • Develop lightweight, repeatable processes, workflows, and content templates to keep the team nimble and successful
  • Determine baseline metrics and report on channel results on a weekly basis

About You

We're looking for someone with experience working with email marketing platforms, a working knowledge of email content's influence on business decisions, and adaptability in working to a specified tone and voice. You should be able to develop new content angles and have confidence writing short and long-form content on behalf of a brand.

What We Offer

  • A passionate team that values autonomy, feedback, and continuous learning
  • A culture that prioritizes moving fast and iterating quickly
  • Opportunities for professional development and career growth
  • Equity and ownership in the company
  • A range of leave offerings to support your well-being

About Eucalyptus

We're a digital healthcare company on a mission to solve the world's biggest healthcare challenges. We're passionate about creating a better healthcare experience for our patients and are looking for talented individuals to join our team.

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