Customer Lifecycle Marketing Strategist

4 weeks ago

Sydney, New South Wales, Australia CMC Markets Asia Pacific Pty Ltd Full time

About the Role:

This is a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Sydney office. The role will work closely with the Growth and Product Marketing teams as well as local marketing and distribution teams to shape and optimise our customer strategy across the Australia and New Zealand markets.

Key Responsibilities:

  • Manage lifecycle/CRM campaigns end-to-end using below-the-line channels including email, SMS, platform and push notifications.
  • Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
  • Support the broader Marketing team, as well as other key business units, in executing streamlined customer-centric product, operational and legal communications.
  • Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimise campaign performance.
  • Report on the performance of campaigns to key internal stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
  • Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

About You:

  • Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
  • Tertiary qualification in Marketing, Business IT or a related field of study.
  • Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
  • Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
  • Advanced knowledge of Excel.
  • Project management and organisational skills.
  • Ability to communicate throughout all levels of an organisation both technical and non-technical.

Benefits:

  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).
  • Social Club, Women@CMC, LinkedIn Learning and more.

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

Please click on the video link below to find out more about what it's like to work at CMC Markets.

https://youtu.be/fIjzoODQBe0

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