Senior Lifecycle Marketing Manager

1 month ago

Sydney, New South Wales, Australia Keegan Adams Recruitment Full time
{"title": "Senior Lifecycle Marketing Manager", "description": "Unlock Customer Loyalty

As a Senior Lifecycle Marketing Manager at Keegan Adams Recruitment, you will play a key role in designing and executing retention and lifecycle campaigns that drive customer engagement and loyalty. With a focus on data-driven decision making and customer-centric strategies, you will partner with the marketing team to develop and implement campaigns across multiple channels, from onboarding through to renewal.

Key Responsibilities:
  • Lead End-to-End Lifecycle Marketing Campaigns: Develop and implement campaigns based on behavioural insights and touchpoints to drive customer engagement and loyalty.
  • Retention Strategies: Design and execute targeted strategies to reduce churn and boost loyalty, including personalised communications and offers to drive product activation and enhance the customer experience.
  • Create Educational Content: Produce impactful content centred on product features and key benefits to engage customers and ensure optimal use throughout their lifecycle.
  • Collaborate on Retention Efforts: Partner with cross-functional teams to deliver scalable, cross-channel campaigns, ensuring alignment with customer needs and campaign goals.
  • Monitor and Forecast: Track and analyse product use and engagement metrics to identify trends and opportunities, using insights to enhance retention efforts.
Requirements:
  • Must have 5+ years of experience in lifecycle marketing, customer marketing, product marketing, or retention marketing.
  • Experience in B2B SaaS marketing, with a strong understanding of how to effectively market monthly subscription-based products.
  • Proven track record of leading end-to-end lifecycle campaigns in a multi-channel environment.
  • Strong customer empathy and a passion for delivering exceptional experiences.
  • Demonstrated project management skills with the ability to meet deadlines in a fast-paced, changing environment.
What We Offer:
  • $674 per day + Super.
  • Flexible working: Only 2 days per week in the Sydney CBD office.
  • Initial 12-month contract with potential to extend or convert to permanent.
  • Contractor perks: Paid Recharge Days and Public Holidays, including 1 week off between Christmas and New Year.
", "lang_code": "en"}

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