Customer Lifecycle Marketing Strategist

4 weeks ago

Sydney, New South Wales, Australia CMC Markets Full time

About CMC Markets:

We are a global leader in CFD trading and share investing, committed to providing the ultimate online trading experience for our clients. Our vision is to empower everyone to achieve their financial potential.

With a presence in Europe and Asia Pacific, we have a strong foundation for growth and expansion. Our team is passionate about innovation and digital transformation, making us an exciting place to work.

About the Role:

This is an exciting opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team in Sydney. You will work closely with our Growth Marketing Manager to develop and execute customer-centric strategies across the Australia and New Zealand markets.

Key Responsibilities:

  • Work with the Lifecycle & Content team to deliver the CMC Markets lifecycle strategy for CFD ANZ and CMC Invest clients.
  • Manage lifecycle/CRM campaigns using below-the-line channels, including email, SMS, platform, and push notifications.
  • Develop advanced client journeys in Braze using sophisticated segmentation, multiple communications, event triggers, and reporting.
  • Support the broader Marketing team and other business units in executing customer-centric product, operational, and legal communications.
  • Identify opportunities to segment clients and deliver highly-personalised communications using customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimise campaign performance.
  • Report on campaign performance to key stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
  • Educate the marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

About You:

  • Approx. 2 years of experience in a similar CRM/Lifecycle/Direct marketing role.
  • Tertiary qualification in Marketing, Business IT, or a related field of study.
  • Previous experience using marketing systems, such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or Marketo, as an advanced user.
  • Some experience implementing dynamic content scripting, such as AMPscript or Liquid.
  • Advanced knowledge of Excel.
  • Project management and organisational skills.
  • Ability to communicate throughout all levels of an organisation, both technical and non-technical.

Benefits:

  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, offering discounts and resources for physical and mental wellbeing.
  • Extra annual leave after each year of service (max 25 days after 5 years).

We are an equal opportunities employer, committed to creating a diverse and inclusive workplace where our people feel valued and confident to be themselves. We invite you to join our team and contribute to our mission to empower our clients to achieve their financial potential.

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