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Ecommerce Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeEcommerce Full time $80,000 - $100,000
Job Title

eCommerce Strategist

Overview

We are seeking an experienced eCommerce strategist to join our team. The ideal candidate will have a strong understanding of direct-to-consumer (DTC) tools and ecommerce best practices.

In this role, you will play a key part in bringing our marketing strategy to life and supporting the Brand and CRM team. Your mission is to help us create an exceptional online shopping experience that drives sales and keeps our customers coming back.

You will manage the day-to-day operations of the Shopify ecommerce site, keeping product listings, landing pages, and promotions up-to-date and high-converting.

Responsibilities
  • Collaborate with the marketing and creative teams to roll out product launches, seasonal campaigns, and on-site promotions.
  • Own and maintain the ecommerce marketing calendar, ensuring smooth coordination across paid media, operations, customer service, and cross-functional teams.
  • Lead the end-to-end execution of onsite campaigns and trade initiatives across regions, from briefing to testing and launch.
  • Monitor key performance metrics (Sales, CVR, AOV), deliver regular performance reports, and recommend improvements.
  • Work with our web agency to troubleshoot and resolve any bugs or site issues, ensuring a seamless shopping experience.
  • Support SEO content initiatives and stay informed on ecommerce trends, competitors, and industry best practice, always bringing fresh ideas to the table.
  • Conduct UAT testing and quality checks for website updates, new features, and deployments.
Requirements
  • At least 3 years of Shopify experience with a deep understanding of DTC tools and ecommerce best practices.
  • Data-driven with the ability to analyze performance metrics and drive optimization.
  • Highly organized and efficient at managing multiple tasks in a fast-paced environment.
  • Clear communicator with excellent written and verbal skills.
  • Proactive problem-solver with a hands-on approach.
  • Customer-focused with a strong eye for user experience.
  • Detail-oriented and confident working with data and numbers.
  • Passionate about beauty and skincare, with a good grasp of marketing fundamentals.
Benefits
  • A dynamic and forward-thinking company dedicated to health and wellness.
  • Engage in pioneering projects that push the boundaries of innovation.
  • Opportunities for professional growth and development.
About Us

Our company values your professional and personal growth – fostering a positive work culture is our priority.