Customer Growth Expansion Manager

6 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time $120,000 - $200,000
Refine and Expand Your Reach

In this pivotal role as Customer Growth Lead, you will spearhead the development of comprehensive strategies aimed at maximizing customer lifetime value.

The ideal candidate will have a strong background in digital marketing or growth roles, preferably within fintech, lending, or financial services industries.

Key Responsibilities
  • Strategy Development: Create and execute a multifaceted strategy for refining and expanding our customer base, focusing on optimal channel and pricing criteria to drive conversions.
  • Application Journey Optimization: Continuously improve application processes for existing customers, identifying areas of friction and implementing streamlined experiences to boost conversion rates.
  • Technical Enhancements: Project manage technical upgrades to customer platforms, CRM systems, and application flows, collaborating with IT and product teams to prioritize and implement features enhancing cross-selling capabilities.
  • Personalized Marketing: Design and implement targeted, multi-channel marketing campaigns (email, SMS, online portal, WhatsApp) to engage existing customers with relevant refinance and additional product offers.
  • Customer Lifecycle Management: Establish and optimize a customer lifecycle marketing program strategically positioning additional products at critical moments in the customer journey.
  • Data-Driven Insights: Analyze customer data to identify patterns indicating refinance readiness or product affinity, using predictive modeling to proactively target customers before they seek alternatives.
  • A/B Testing: Lead A/B testing initiatives across all customer communications to continuously improve refinance and cross-sell conversion rates.
  • Exclusive Offers: Collaborate with product teams to develop exclusive offers, loyalty benefits, and preferential terms for existing customers to drive engagement and deepen relationships.
Requirements
  • Qualifications: Bachelor's degree in Marketing, Business, or related field.
  • Experience: Minimum 5+ years of experience in digital marketing or growth roles, preferably in fintech, lending, or financial services industries.
Benefits

Working at Plenti means joining a high-performing, diverse, customer-focused team. Our culture of innovation and entrepreneurship will take your career further.

We offer flexible working, volunteer, and study leave to develop your skills, monthly social events, office snacks, company Townhalls, and D&I initiatives and events to help you connect with your colleagues.

Plenti is committed to a diverse and inclusive workforce, encouraging people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities.

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