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Digital Advertising Strategist

1 month ago

Brisbane, Queensland, Australia LION Digital Full time

LION Digital is seeking a highly skilled Paid Media Manager to lead the strategic development and execution of paid advertising campaigns for our clients. With a focus on driving results for brands, this role plays a key part in shaping campaign strategies that align with client business objectives and ROI.

This role requires strong knowledge and experience in programmatic and social platforms, as well as a robust perspective on how to drive results for brands. The ideal candidate will have a solid understanding of programmatic knowledge from a buy and sell side, ad tech awareness, and hands-on experience working with teams and other departments - Technology, Search, Content, and Client Leadership.

As a Paid Media Manager at LION Digital, you will be responsible for managing budgets of $20k - $100k+ per month. A minimum of 5 years' experience in performance marketing is required, preferably in ecommerce, SaaS, or Marketplaces. You should also have hands-on experience with the Google Marketing Platform, including Display & Video 360 (DV360), and Google Tag Manager (GTM).

We are looking for someone who has proficiency in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon, and other niche and emerging platforms that provide access to inventory of interest for brands. Experience with DOOH & CTV led approach would be highly regarded. Additionally, you should possess strong communication and interpersonal skills for effective cross-team collaboration and a creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.

The salary for this role is estimated to be around $80,000 - $120,000 per annum, depending on experience. This role offers opportunities for career growth and professional development in a dynamic and innovative company environment.