Senior Customer Growth Strategist

5 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time $130,000 - $170,000
Job Title:

Senior Customer Growth Strategist

About the Role

We are seeking a Senior Customer Growth Strategist to lead our customer growth initiatives and drive significant revenue growth from our existing customer base. As a key member of our team, you will be responsible for developing and executing comprehensive strategies that maximize customer lifetime value through optimized pricing models, streamlined application journeys, and data-driven targeting for refinancing and complementary product opportunities.

You will collaborate across credit, product, and technology teams to implement technical enhancements and refined underwriting processes that balance risk management with exceptional customer experiences. Leveraging sophisticated segmentation and customer insights, you will project manage critical initiatives that transform our cross-sell capabilities while driving business growth.

Key Responsibilities:
  • Develop and execute a comprehensive refinance and cross-sell strategy for existing customers, identifying optimal channel and pricing criteria to maximize conversion opportunities
  • Lead continuous improvement of application journeys for existing customers, identifying friction points and implementing streamlined experiences that maximize conversion rates for refinance and additional products
  • Project manage technical enhancements to customer platforms, CRM systems, and application flows, working with IT and product teams to prioritize and implement features that enable more effective cross-selling
  • Design and implement personalized, multi-channel marketing campaigns to engage existing customers with relevant refinance and additional product offers
  • Analyze customer data to identify patterns that indicate refinance readiness or product affinity, using predictive modeling to proactively target customers before they seek alternatives
  • Lead A/B testing initiatives across all customer communications to continuously improve refinance and cross-sell conversion rates
Requirements:

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5+ years of experience in digital marketing or growth roles, preferably in fintech, lending, or financial services industries
  • Expert knowledge of retention and loyalty marketing principles, with proven experience designing effective cross-sell journeys
  • Advanced proficiency in customer relationship management systems and marketing automation platforms
  • Strong capability to analyze customer data, identify behavioral patterns, and create sophisticated segmentation models that predict refinance/cross-sell propensity
Benefits:

As a Senior Customer Growth Strategist at our company, you will enjoy a dynamic work environment, flexible working arrangements, and opportunities for professional development. We offer a competitive salary and benefits package, as well as regular feedback and coaching to support your career growth.

What We Offer:

We are committed to creating a diverse and inclusive workplace where everyone can thrive. Our company is dedicated to fostering a culture of innovation, entrepreneurship, and collaboration, and we are looking for like-minded individuals who share our values.

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