Senior Ecommerce Professional

The role involves driving online sales, improving conversion rates, and enhancing the customer experience by implementing strategic merchandising, user experience, and conversion rate optimization strategies. The successful candidate will have a strong background in ecommerce, with proven success in growing online sales and improving conversion rates.

The ideal candidate will be able to work cross-functionally with senior leadership, marketing, creative, and planning teams to ensure alignment between traffic acquisition and onsite experience. They will also be responsible for managing multiple priorities, maintaining attention to detail, and providing exceptional leadership skills to junior staff.

The company is seeking a highly collaborative and analytical thinker who can drive business growth through data-driven insights and e-commerce expertise.

• Website Trading & Merchandising
  • Lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution.
  • Ensure the site is visually compelling and updated across key touch points (homepage, navigation, PLPs, PDPs).
  • Localise the onsite experience for international markets based on geo-specific product and promotional needs.
  • Conduct stock and sell-through analysis to inform merchandising, content updates, and trade levers.
  • Drive ongoing CRO strategy through funnel performance analysis, testing, and UX improvements.
  • Manage checkout optimisation, mobile performance, and user journey refinement to improve conversion rate and AOV.
  • Deliver regular CRO reports, AOV insights, and onsite behaviour analytics to support channel strategy.
  • Partner with Digital to share insights on traffic quality, attribution modelling, and conversion efficiency.
  • Support the Head of eCommerce in forecasting conversion rates, AOV, return rates, and total eCommerce revenue.
• Customer Experience & Retention
  • Own the full on-site experience across homepage, PDP, checkout, and post-purchase journey.
  • Ensure seamless functionality and brand alignment from acquisition to conversion and retention.
  • Support on-site loyalty and retention execution, ensuring frictionless engagement with CRM, rewards, and re-marketing programs.
  • Work with customer service and operations to enhance fulfilment, returns, and order tracking experiences.
  • Work with customer service teams to ensure the Rachel Gilbert service standards are maintained and evolved at all touch points acting as a mentor and brand ambassador.
  • Work with the senior management in the execution and continued development of the online VIP program.
• SEO & Content Management
  • Own on-site SEO execution, including site structure, metadata, internal linking, and tagging.
  • Ensure product and content updates support discoverability and align with organic search trends.
  • Collaborate with Digital to align off-site and on-site SEO strategies for optimal performance.
• Reporting & Insights
  • Track and report on key metrics: revenue, conversion, AOV, bounce rate, cart abandonment, LTV, and customer journey insights.
  • Analyse traffic sources and on-site behaviour to improve both site performance and marketing effectiveness.
  • Share insights with Digital, Planning, and Creative to guide acquisition, product prioritisation, and promotional strategies.
  • Leverage CDP and BI tools for audience segmentation, cohort analysis, and strategic testing.
• Leadership & Brand Stewardship
  • Act as a eCommerce lead to the Head of eCommerce, confidently managing upward and across department functions where necessary.
  • Represent the brand externally as a key spokesperson and internally as a cultural leader.
  • Act as a team leader, positively motivating and inspiring junior staff acting as a mentor and role model.
  • Ensure consistent messaging across internal teams where necessary to align teams on eCommerce initiatives and projects.
  • Strong commercial acumen with a clear understanding of how CRO, UX, and merchandising drive online performance.
  • Proficient in web analytics and testing tools.
  • Deep understanding of eCommerce platforms.
  • Expert in on-site SEO and content structuring for organic discoverability.
  • Analytical thinker with a data-first approach to identifying performance opportunities.
  • Highly collaborative, able to work cross-functionally to align goals and execute efficiently.
  • Ability to manage multiple priorities while maintaining attention to detail.
• Qualifications & Experience
  • 5+ years experience in eCommerce.
  • Demonstrated success growing online sales, improving conversion, and driving AOV.
  • Proven track record in conversion rate optimisation and growing online sales.
  • Experience in fashion, beauty, lifestyle, or retail sectors preferred.
• Why Work With Us?
  • Summer Fridays
  • A day off on your birthday
  • Frequent cultural and wellness incentives
  • Professional development and growth opportunities
• Seniority level
  • Mid-Senior level
• Employment type
  • Full-time
• Job function
  • Sales and Business Development
• Industries
  • Apparel & Fashion