Senior Ecommerce Business Leader

24 hours ago

Sydney, New South Wales, Australia beBeeEcommerce Full time $100,000 - $120,000
eCommerce Strategist

We are seeking an experienced eCommerce Strategist to drive our online trade performance and deliver a best-in-class eCommerce experience.

This strategic role plays a critical part in shaping and executing our global online strategy, working closely with senior leadership. The ideal candidate will bring a customer-centric and commercial mindset, a passion for innovation, and a proven ability to lead within a fast-paced, high-growth environment.

The eCommerce Strategist is responsible for the commercial performance of our online store, owning the end-to-end onsite experience to ensure traffic converts efficiently into revenue.

  • Lead daily site trading including product setup, inventory accuracy, pricing, and promotional execution.
  • Ensure the site is visually compelling and updated across key touch points (homepage, navigation, PLPs, PDPs).
  • Localise the onsite experience for international markets based on geo-specific product and promotional needs.

Key Responsibilities:

Conversion Rate Optimisation
  • Drive ongoing CRO strategy through funnel performance analysis, testing, and UX improvements.
  • Manage checkout optimisation, mobile performance, and user journey refinement to improve conversion rate and AOV.
Customer Experience & Retention
  • Own the full on-site experience across homepage, PDP, checkout, and post-purchase journey.
  • Ensure seamless functionality and brand alignment from acquisition to conversion and retention.
SEO & Content Management
  • Own on-site SEO execution, including site structure, metadata, internal linking, and tagging.
Reporting & Insights
  • Track and report on key metrics: revenue, conversion, AOV, bounce rate, cart abandonment, LTV, and customer journey insights.

The successful candidate will have:

  • 5+ years experience in eCommerce.
  • Demonstrated success growing online sales, improving conversion, and driving AOV.
  • Proven track record in conversion rate optimisation and growing online sales.
  • Experience in fashion, beauty, lifestyle, or retail sectors preferred.

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