Strategic Loyalty Leader

7 hours ago

Melbourne, Victoria, Australia beBeeCustomer Full time $120,000 - $150,000

We are seeking a Senior Professional to lead our customer loyalty and retention strategy. Reporting to the Head of Customer Engagement, this senior role will be the business lead for loyalty, shaping and executing the end-to-end strategy across marketing, development, and roadmap initiatives.

The role involves designing and delivering a data-driven loyalty strategy that maximizes customer retention and lifetime value. You will lead the launch and continuous evolution of our loyalty offerings, ensuring they meet customer needs and drive business outcomes. Additionally, you will leverage insights from customer behavior and program performance to optimize strategies, boost engagement, and improve ROI.

Key Responsibilities include:

  • Designing and delivering a data-driven loyalty strategy that maximizes customer retention and lifetime value.
  • Leading the launch and continuous evolution of our loyalty offerings, ensuring they meet customer needs and drive business outcomes.
  • Leveraging insights from customer behavior and program performance to optimize strategies, boost engagement, and improve ROI.
  • Partnering with marketing, product, operations, and analytics teams to embed loyalty initiatives across customer touchpoints.
  • Driving innovation through personalization and automation to create tailored customer experiences.
  • Overseeing loyalty partnerships and vendors to ensure collaboration and program effectiveness.
  • Developing initiatives that increase engagement, repeat bookings, and brand affinity.
  • Managing cross-channel marketing automation, including Email, SMS, Push, and In-App messaging.

To succeed in this role, you will need:

  • 8+ years of experience in loyalty, CRM, or retention marketing with proven impact.
  • A strong analytical mindset, confident in turning data into actionable strategies and measurable outcomes.
  • Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience highly regarded).
  • Proven success in designing and executing customer engagement and retention initiatives.
  • Excellent project management and collaboration skills, with the ability to influence across teams.
  • Effective stakeholder management and relationship-building skills.
  • Strong organizational and time management skills to handle competing priorities.
  • A passion for technology and making a positive impact on people's lives.
  • Salesforce experience is desirable but not essential.

Our company values:

  • We're switched on: We listen, learn, and act on insights within the community and sector.
  • We're bold: We embrace creativity and big ideas to reshape the industry.
  • We're one: We celebrate diversity and collaborate to leverage our varied skills and perspectives.
  • We're impactful: We innovate and act quickly to make a meaningful difference.

What we offer:

  • Learning from industry experts and experienced leaders.
  • Flexible work arrangements, including hybrid work and Flexi Leave Days.
  • Paid parental leave: 14 weeks for primary carers, 6 weeks for secondary.
  • Recognition programs to celebrate achievements.
  • A diverse, inclusive environment encouraging applications from all backgrounds.

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