Strategic Loyalty Architect

11 hours ago


Melbourne, Victoria, Australia beBeeLoyalty Full time $130,000 - $140,000
Loyalty Strategy Leader

We are seeking a highly skilled Loyalty Strategy Leader with Core Loyalty experience to develop innovative loyalty propositions.

  • Lead the design and strategy of new loyalty propositions that drive acquisition, engagement, and retention.
  • Use data, insights, and customer research to uncover member needs and identify emerging opportunities.
  • Set the long-term roadmap for the loyalty program in line with customer segmentation and business priorities.
  • Collaborate across marketing, tech, finance, product, commercial, and data teams to bring propositions to life.
  • Present strategy and updates to senior executives.

This role will suit an experienced architect with a passion for shaping iconic products.

The successful candidate will have a strong strategic and commercial acumen, excellent communication and presentation skills, and the ability to thrive in fast-paced, dynamic environments.

  • Proven experience in loyalty strategy, proposition design, or customer strategy.
  • Experience working on loyalty products such as Salesforce, Eagle Eye, & Mastercard.
  • Able to link insight with action and foster a culture of test-and-learn.

About the Role:

This is an exciting opportunity to join our team and lead the development of innovative loyalty propositions. The ideal candidate will be passionate about understanding customer needs and market trends, with a strong ability to influence and collaborate with stakeholders.



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