Loyalty Program Manager

1 week ago

Sydney, New South Wales, Australia Miller Leith Full time
{"Role Overview": "

At Miller Leith, we're seeking a skilled Loyalty Manager to drive our customer loyalty program forward. This critical role will be responsible for developing and executing a comprehensive loyalty strategy that drives sales and profitability through acquisition, nurture, and retention.

", "Key Responsibilities": "
  • Create and implement a 12-18 month loyalty communication roadmap aligned with business objectives.
  • Ensure the loyalty program is effectively actioned across all channels, including the app and social platforms.
  • Develop programs to drive engagement and profitability from member onboarding through the lifecycle.
  • Execute all member communications across the preferred platform, managing campaign and product communications.
  • Define the customer experience for members, ensuring consistent and engaging communications
  • Use customer data and analytics to gain insights into customer behaviour and preferences, identifying trends and opportunities
  • Collaborate with marketing, digital, and customer service teams for seamless loyalty initiative integration.
  • Stay updated on QSR industry trends to proactively push ideas and program enhancements.
", "Background & Experience": "

We're looking for a candidate with a solid background in marketing, with a strong emphasis on loyalty programs and customer engagement.

Essential experience includes using Braze, managing a CRM database with a large member base, and daily communications.

Strong analytical skills to interpret customer data and drive insights for program optimisation.

Excellent stakeholder management abilities to influence diverse groups, including IT, marketing, and external partners.

Over 3 years of experience in customer loyalty programs.

A proactive approach and strong commercial acumen to drive results.

", "What's On Offer": "

In return, you'll become an integral part of a supportive team based in Sydney CBD, committed to your personal and professional growth.

Enjoy a product allowance and be part of a company that genuinely values and cares for its people.

", "Company Culture": "

At Miller Leith, we're passionate about creating a workplace that's inclusive, supportive, and empowering.

We believe in fostering a culture that encourages collaboration, innovation, and growth.

", "How to Apply": "

Interested candidates should submit their application through our website.

", "Contact Information": "

Please do not contact us directly.

", "Disclaimer": "

Miller Leith is an equal opportunities employer.

", "Language": "en-US"}

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