CRM & Loyalty Manager

2 weeks ago

Sydney, New South Wales, Australia Seafolly Full time

We are seeking a highly skilled CRM and Loyalty Manager to join our team at Seafolly, a leading swimwear brand in Australia. As a key member of our digital team, you will be responsible for driving the omni-channel strategy to achieve sales targets, customer acquisition, and retention through the management and continuous improvement of the Loyalty program and EDM channels across all Seafolly and Jets domestic and international websites.

Seafolly is a iconic swimwear brand that embodies the spirit of the Australian beach and its unique lifestyle, inspiring confidence through our eternal optimism and unwavering commitment to empowering women to feel confident at the beach.

JETS is a global, luxury resort lifestyle brand founded and operated in Australia, inspiring confidence and elegance through style, attention to detail, and sophisticated utility.

The Role:
  • Develop targeted and customer-centric email and SMS marketing strategies to enhance sales, customer loyalty, and advocacy.
  • Create segmentation strategies to deliver targeted and personalized communications at key stages of the customer lifecycle.
  • Continuously review Automated Trigger and Customer Journey campaigns to improve ROI.
  • Deliver acquisition strategies to continuously drive recruitment.
  • Foster customer advocacy and member revenue through the loyalty program.
  • Create and deliver detailed channel analysis and campaign performance reports.
Key Responsibilities:
  • Minimum of 3 years experience in a similar role, preferably within a fast-paced retail business.
  • Proven ability to analyze and present email and digital performance to key stakeholders.
  • Strong experience with Klaviyo or similar enterprise-level platforms.
  • Passion for delivering innovative communication that embeds brand identity and unique selling points.
  • Excellent analytical and project management skills.
  • Proven experience in delivering SMS strategy.
What We Offer:
  • Generous employee discounts across Seafolly and Jets.
  • Exclusive sample sales.
  • Hands-on training and development and opportunities for career progression.
  • Paid parental leave.

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