Data Driven Marketing Specialist

1 week ago

Sydney, New South Wales, Australia SBS Full time

Company Overview:

At SBS, we are committed to fostering a diverse and inclusive workplace that reflects the multicultural society we serve. As a trusted media organisation, we produce content that celebrates the unique experiences of Australians from all backgrounds.

About the Role:

We are seeking a skilled Data Driven Marketing Specialist to join our Audience Data & Insights team. This exciting opportunity will see you drive personalisation initiatives for SBS On Demand in collaboration with Marketing. The ideal candidate will have experience working with Customer Data Platforms (CDPs) and be comfortable communicating complex data insights to non-technical stakeholders.

Key Responsibilities:

  • Develop and implement CDP strategy
  • Collaborate with marketing stakeholders to drive CDP capabilities
  • Support delivery of CDP roadmap to maximise tool use by marketing team
  • Gather business requirements and translate into actionable user stories
  • Work closely with suppliers, developers, and QA to validate/troubleshoot implementation issues
  • Identify opportunities to leverage data across the business and drive a data-driven culture
  • Support marketing stakeholders with advanced CDP segmentation, activation, personalisation, email campaigns, digital advertisements, and new capabilities
  • Establish best practices for effective governance and reporting of CDP segments

Requirements:

  • Demonstrated experience with CDP/DMP such as Adobe Real-time CDP or Audience Manager
  • Ability to enable data source and destination integrations and automation processes within CDP/DMP
  • Capacity to translate complex data into meaningful audience segments
  • An eye for detail and deep fluency in quantitative analysis with a passion for using data to communicate and drive marketing outcomes
  • Experience working within data enablement teams handling wide-ranging audience data
  • Good understanding of digital marketing technology and automation
  • Strong written and verbal communication skills with ability to articulate insights to non-technical stakeholders
  • Ability to work both independently and within agile team environment

Salary Range:$80,000 - $120,000 per annum, depending on experience

Benefits:

  • Career development opportunities
  • Diverse and inclusive workplace
  • Competitive salary package

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