Data-Driven Marketing Insights Specialist

8 hours ago

Sydney, New South Wales, Australia Tideri Jobbörse Full time

We are seeking a highly analytical and detail-oriented individual to leverage data insights in driving campaign strategies and marketing decisions. The ideal candidate will work closely with the Campaign Manager and Marketing team to identify key opportunities and make data-led decisions.

Key Responsibilities
  • Liaise with the Campaign Manager to conduct deep analysis into customer data and behaviour, identifying key campaign opportunities and supporting data-led decisions.
  • Work with the Marketing team to conduct quarterly analytical reviews of marketing activities.
  • Design and implement the marketing analytics framework in collaboration with other data analysts, Marketing, and Sales teams.
  • Prepare and maintain documentation of analytics research and present engaging presentations for technical and non-technical stakeholders.
Requirements
  • Skills and knowledge in data science, business analytics, behavioural sciences, or a data-driven consumer organisation.
  • Demonstrated expertise in marketing analytics, ideally in a media organisation, with a deep understanding of customer-focused data analytics.
  • Significant experience performing analytics in a modern cloud environment (Redshift, Snowflake, Databricks etc).
  • Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data.
  • Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint.
  • Experience in JIRA / Confluence also beneficial.
Benefits
  • Join a rapidly expanding international organization, contributing to its growth and success.
  • Collaborate with influential senior stakeholders.
  • Hybrid work arrangement.
  • Thrive in a dynamic and high-energy work environment.

The estimated annual salary for this role is $120,000 - $180,000 based on industry standards and location.

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