Data-Driven Marketing Insights Expert

2 weeks ago

Sydney, New South Wales, Australia The Iconic Full time
Marketing Analyst

At The Iconic, we're looking for a detail-oriented and data-driven Marketing Analyst to join our Customer team. As the #1 fashion e-commerce & lifestyle destination in Australia and New Zealand, we're redefining the future of retail with inspiring and seamless end-to-end customer experiences.

The ideal candidate will be responsible for analyzing marketing data, generating insights, and making data-driven recommendations to maximize our online commercial performance. This involves:

  • Key Performance Indicators (KPIs): Prepare weekly and monthly reports and dashboards to track key performance indicators (marketing channel performance, web and app analysis, and customer data analysis) and present findings to the marketing team.
  • Forecasting Cycle: Support the forecasting cycle for Marketing to identify risks and opportunities for upcoming periods and assist in long-term planning.
  • Ad Hoc Analysis: Perform ad hoc analysis related to marketing channel performance, web and app tracking, and customer analysis, supported with visualizations and clearly articulated actionable insights.

In addition to these responsibilities, you'll also support market share analysis, and market research to identify trends, competitive landscape, and consumer preferences. You'll create reports based on research findings and update data for weekly trade reports, dashboards, and monthly business reviews.

We're committed to providing a great work environment that allows you to grow and develop your skills. Our flexible working model lets you do your best work in a way that suits you. We also offer access to our learning Collective, parents at The Iconic program, birthday leave, curate your style discounts, wellbeing programs, people first Employee Assistance Program, volunteer days, and referral rewards.

A successful Marketing Analyst will have:

  • Proven experience as a Marketing Analyst, Digital Marketing Analyst, or similar role in an eCommerce environment.
  • Solid understanding of digital marketing strategies, SEO principles, and online advertising.
  • Ability to create insightful visualizations/graphs as required to support analysis/reporting.
  • Familiarity with Google Analytics, ideally exposure to and understanding of GA4.
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

Our estimated salary for this role is $85,000 - $110,000 per annum, depending on location and experience.

  • Data-Driven Consumer Insights Specialist

    1 week ago

    Sydney, New South Wales, Australia Marketing - Consumer & Insights - Group Services Full time

    About UsAt Marketing - Consumer & Insights - Group Services, we are revolutionising the property marketplace by connecting the steps throughout the property journey to create a better experience for people.Job OverviewWe are seeking an experienced Data-Driven Consumer Insights Specialist to join our team. This role will be at the forefront of our data-driven...

  • Strategic Data Analyst

    5 days ago

    Sydney, New South Wales, Australia Marketing - Consumer & Insights - Group Services Full time

    About the RoleWe are seeking a highly skilled Strategic Data Analyst to join our Marketing Consumer Insights team at Marketing - Consumer & Insights - Group Services. As a key member of our team, you will play a vital role in shaping our data-driven marketing strategy and delivering commercial impact.Key Responsibilities:Market-Mix Modeling (MMM): Develop...

  • Marketing Insights Analyst

    3 weeks ago

    Sydney, New South Wales, Australia Marketing - Consumer & Insights - Group Services Full time

    About the Role:We're seeking a talented Marketing Insights Analyst to join our Consumer & Insights team. As a key player in our data-driven marketing strategy, you'll be responsible for delivering econometric modeling and advanced analytics on our massive datasets. Your focus will be on uncovering new opportunities to optimise our consumer growth strategy,...

  • Strategic Business Insights Professional

    2 weeks ago

    Sydney, New South Wales, Australia Talent Insights Full time

    Talent Insights is seeking an experienced Senior/Lead Insights Analyst to join their team on a permanent basis, playing a crucial role in shaping strategic initiatives across the organization.Job Overview:The Lead Insights Analyst position has evolved from an embedded Campaign Analyst and reporting role, now focusing on strategic work. This role will support...

  • Data Insights Strategist

    1 month ago

    Sydney, New South Wales, Australia Data Privacy Full time

    Transformative Health Tech RoleMontu, a pioneering health tech company, is revolutionizing the alternative health landscape through technology-driven innovation. We're seeking a skilled PR Data Insights Specialist to leverage data insights and drive compelling public relations opportunities that resonate with various stakeholders.The ideal candidate will...

  • Data-Driven Marketing Insights Professional

    5 days ago

    Sydney, New South Wales, Australia TMGM Full time

    Senior Marketing Data AnalystWe are seeking a highly skilled Senior Marketing Data Analyst to join our team at TMGM. About the RoleThis is an exciting opportunity to harness the power of data to shape marketing strategies and drive impactful decisions. You will work closely with the Digital Marketing team to uncover insights, capitalize on campaign...

  • Data-Driven Marketing Insights Specialist

    2 weeks ago

    Sydney, New South Wales, Australia TMGM Full time

    Senior Marketing Data Analyst Job DescriptionTMGM is seeking a highly skilled Senior Marketing Data Analyst to join our team. In this pivotal role, you'll be responsible for harnessing the power of data to drive impactful marketing decisions.About the RoleYou will collaborate closely with the Digital Marketing Lead to perform in-depth analyses of customer...

  • Data-Driven Marketing Insights Specialist

    6 hours ago

    Sydney, New South Wales, Australia Tideri Jobbörse Full time

    We are seeking a highly analytical and detail-oriented individual to leverage data insights in driving campaign strategies and marketing decisions. The ideal candidate will work closely with the Campaign Manager and Marketing team to identify key opportunities and make data-led decisions.Key ResponsibilitiesLiaise with the Campaign Manager to conduct deep...

  • Data-Driven Marketing Specialist

    3 weeks ago

    Sydney, New South Wales, Australia SBS Full time

    At SBS, we strive for excellence in embracing diversity and promoting social cohesion. To achieve this, we are seeking a highly skilled Data-Driven Marketing Specialist to join our Audience Data & Insights team.We are a world-renowned media organisation, dedicated to producing high-quality, meaningful content that inspires and celebrates the diversity of our...

  • Quantitative Trader

    6 days ago

    Sydney, New South Wales, Australia Firesoft People Full time

    About Firesoft PeopleWe are a dynamic team passionate about data-driven insights and cutting-edge technology. Our mission is to empower investment professionals worldwide through innovative solutions.Role OverviewAs a Quantitative Trader, you'll collaborate with experts to unlock the power of data, build robust models, and drive informed investment...

  • Data-Driven Marketing Insights Specialist

    6 days ago

    Sydney, New South Wales, Australia Marketing - Consumer & Insights - Group Services Full time

    About UsWe're a leading player in the property marketplace, connecting the dots to create a seamless experience for our customers.

  • Strategic Insights Expert

    3 weeks ago

    Sydney, New South Wales, Australia Talent Insights Full time

    Role Overview: The Lead Insights Analyst position has evolved from an embedded Campaign Analyst and reporting role to a more strategic-focused role. This position supports various marketing and below-the-line campaigns while emphasizing problem-solving, presentation skills, and storytelling capabilities. As the epicentre of strategic analytics within the...

  • Data-Driven Marketing Strategist

    1 week ago

    Sydney, New South Wales, Australia TPG Telecom Full time

    We're seeking a highly skilled Data-Driven Marketing Strategist to join our team at TPG Telecom.This role is instrumental in designing and delivering data-driven propositions for the NBA program that are relevant and resonate with our customers.The successful candidate will have strong analytical skills and expertise in using data analytics tools and...

  • Marketing and Data Driven Engagement Specialist

    24 hours ago

    Sydney, New South Wales, Australia AXR Full time

    About the Company:AXR is a not-for-profit organisation dedicated to advancing one of Australia's key industries through innovation, research, and strategic partnerships. Their mission is to build a prosperous and sustainable future by investing in impactful projects that support environmental responsibility, economic resilience, and community wellbeing.With...

  • Data Driven Marketing Specialist

    1 week ago

    Sydney, New South Wales, Australia SBS Full time

    Company Overview:At SBS, we are committed to fostering a diverse and inclusive workplace that reflects the multicultural society we serve. As a trusted media organisation, we produce content that celebrates the unique experiences of Australians from all backgrounds.About the Role:We are seeking a skilled Data Driven Marketing Specialist to join our Audience...

  • Lead Insights Analyst

    1 month ago

    Sydney, New South Wales, Australia Talent Insights Full time

    Job Title: Lead Insights AnalystA dynamic and innovative eCommerce environment is seeking a skilled Lead Insights Analyst to join their team. As a key member of the Talent Insights team, you will play a crucial role in shaping strategic initiatives across the organization.Key Responsibilities:Lead strategic analytics initiatives to drive decision-making and...

  • Data-Driven Marketing Strategist

    4 days ago

    Sydney, New South Wales, Australia ALLIANZ AUSTRALIA SERVICES PTY LTD Full time

    About the RoleWe are seeking an experienced Data-Driven Marketing Strategist to join our team at Allianz Australia Services Pty Ltd.This is a key opportunity for a skilled professional with a strong background in executing campaigns using Salesforce Marketing Cloud. In this role, you will be part of a newly formed enterprise B2B team, responsible for...

  • Data Driven Customer Insights Strategist

    6 days ago

    Sydney, New South Wales, Australia RX Australia Pty Ltd. Company Full time

    About the RoleWe are seeking an experienced Data Driven Customer Insights Strategist to join our team in Sydney. As a key member of our marketing department, you will be responsible for developing and implementing a customer insights strategy that drives business growth and improves client satisfaction.This is a permanent full-time role based in our head...

  • Data-Driven Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia ALLIANZ AUSTRALIA SERVICES PTY LTD Full time

    About UsAllianz Australia Services Pty Ltd is a leading insurance and asset management brand, committed to securing the future of our customers, partners, and community.Job DescriptionWe are seeking an experienced Data-Driven Marketing Strategist to join our team. In this role, you will be responsible for executing end-to-end business-to-business campaign...

  • Data-Driven Marketing Strategist

    1 week ago

    Sydney, New South Wales, Australia TMGM Full time

    About the RoleWe are seeking a highly skilled Data-Driven Marketing Strategist to join our dynamic team at TMGM. This is an exceptional opportunity for a seasoned professional to leverage their expertise in data science and marketing analytics to drive business growth.Key ResponsibilitiesCollaborate with senior stakeholders to develop and execute data-driven...