Data-Driven Marketing Strategist

2 days ago

Sydney, New South Wales, Australia MYOB Full time

Flare, a leading provider of advanced benefits and onboarding solutions for the modern workplace, backed by MYOB and serving over one million employees nationally, is seeking a highly skilled Data-Driven Marketing Strategist to join its fast-growing team.

In this role, you will be responsible for managing audiences across multiple data platforms, driving personalisation of customer experiences across various channels, and ensuring campaign efficiency and effectiveness.

This position is ideal for a data-driven, highly analytical, and process-oriented marketer who thrives in a fast-paced environment and is passionate about managing well-organised business-critical audience platforms.

Key Responsibilities

  • Customer Data Platform Management: Oversee the management and optimisation of customer data platforms, such as customer.io, to ensure alignment with product and marketing goals.
  • Customer Segmentation & Cohorting: Manage customer segmentation and cohorting across a suite of products, ensuring that messaging is personalised and relevant to different customer groups.
  • Campaign Deployment Monitoring: Support deployment of below-the-line campaigns, monitor message deliverability, and ensure data integrity across all customer touchpoints.
  • Cross-Platform Personalisation: Drive the development and execution of personalised experiences across multiple platforms by leveraging customer data insights to continually refine and enhance campaigns.
  • Performance Tracking & KPIs: Own and monitor key performance indicators (KPIs), including journey goal conversion rates, click-to-open rates (CTORs), and revenue per email (RPE), ensuring that campaigns meet or exceed targets.

About You

  • Proven experience in managing customer data platforms such as customer.io and Salesforce.
  • Demonstrated success in personalisation marketing, with experience optimising customer journeys and driving engagement through multi-channel campaigns (email, push, SMS, in-app, paid media, web).
  • Highly analytical and data-driven, with a strong technical aptitude and the ability to derive actionable insights from customer data.
  • Strong understanding of email health metrics, including deliverability, bounce rates, and inbox placement.
  • Process-oriented with excellent project management skills and a strong preference for clear, concise documentation.
  • Strong communication and collaboration skills, with the ability to work cross-functionally and drive initiatives in partnership with product, data, and marketing teams.

What We Offer

  • An estimated salary of $90,000 - $110,000 per annum, depending on experience.
  • A flexible work environment, right down to financial assistance to set up your home office.
  • Our partnership with Smiling Mind helps support the wellbeing of our team members and customers.
  • Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance, and a strong focus on leaders creating a learning environment.
  • A multitude of leave options, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, and more.
  • Communities built around 'Wellness', 'Belonging', and the 'Planet' where you can make a meaningful contribution.
  • Access to best-in-class discounts and vouchers from leading retailers.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

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