Data-Driven Marketing Insights Professional

5 days ago

Sydney, New South Wales, Australia TMGM Full time
Senior Marketing Data Analyst

We are seeking a highly skilled Senior Marketing Data Analyst to join our team at TMGM.

About the Role

This is an exciting opportunity to harness the power of data to shape marketing strategies and drive impactful decisions. You will work closely with the Digital Marketing team to uncover insights, capitalize on campaign opportunities, and ensure that our marketing initiatives are driven by data-informed strategies.

Key Responsibilities
  • Collaborate with the Digital Marketing Lead to perform in-depth analyses of customer data and behavior, aiming to generate insights, identify significant campaign opportunities, and facilitate data-driven decision-making and prioritization.
  • Engage with the Marketing team to conduct quarterly evaluations of marketing initiatives.
  • Oversee the Design and Implementation of the marketing analytics framework in conjunction with other data analysts, as well as the Marketing and Sales teams.
  • Develop and maintain documentation related to analytics and experimental research, and prepare and deliver engaging presentations tailored for a diverse audience of both technical and non-technical stakeholders.

Requirements
  • Extensive skills in data science, business analytics, behavioural sciences, or in a data-driven consumer organization.
  • Demonstrated extensive skills in marketing analytics, ideally in a media organization, with a deep understanding of customer-focused data analytics.
  • Demonstrated substantial experience with experimental design, analysis, and reporting in a relevant discipline ideally a marketing organization where you have optimised marketing activities.
  • Significant experience performing analytics in a modern cloud environment (Redshift, Snowflake, Databricks etc). Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data. Highly advanced ability to analyse complex data from a variety of sources, including SQL databases, web services, JSON, and CSV.
  • Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint. Experience in JIRA/Confluence also helpful

What We Offer
  • Join a rapidly expanding international organization, allowing you to contribute to its growth and success.
  • Collaborate with influential senior stakeholders.
  • Hybrid work arrangement.
  • Thrive in a dynamic and high-energy work environment.

The estimated salary for this role is $120,000 - $180,000 per annum, depending on your level of experience and qualifications. Please note that this is an estimate and may vary based on various factors.

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