Chief Engagement Officer, Content Innovation

2 weeks ago

Sydney, New South Wales, Australia SBS Full time

About the Role

The Chief Engagement Officer, Content Innovation will lead cross-functional teams to develop and execute a comprehensive engagement strategy that drives user adoption, retention, and satisfaction on SBS On Demand.

This role requires a strong analytical mindset with experience in leveraging data analytics tools and user behaviour analysis to drive strategic decision-making.

Key Responsibilities:

  • Develop and execute product engagement strategies to drive user adoption and retention.
  • Collaborate with cross-functional teams to define engagement metrics, identify growth opportunities, and prioritise initiatives.
  • Leverage data analytics tools and user behaviour analysis to gain insights into user engagement patterns, preferences, and trends.
  • Lead a high-performing team of engagement and analytics specialists, providing mentorship, guidance, and professional development opportunities.
  • Collaborate with product, curation, and marketing teams to develop effective user onboarding and retention strategies.

About You

We are looking for a highly skilled and experienced professional who can lead our engagement strategy and drive business growth.

Key Requirements:

  • Bachelor's degree in a relevant field or equivalent practical experience.
  • Proven experience in driving product engagement and retention in the digital media industry or a related field.
  • Strong analytical and data-driven mindset with experience in leveraging data analytics tools and user behaviour analysis to drive strategic decision-making.
  • Deep understanding of engagement strategies, user onboarding, and retention techniques.

Why Work with Us

We are a purpose-led organisation that celebrates diversity and inclusion. We offer a range of benefits, including health care checks, salary packaging, and flexible work arrangements.

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