Audience Intelligence Lead

3 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time $180,000 - $200,000

As a key player in our organisation, the Growth and Insights Manager will drive business growth through audience intelligence.

The successful candidate will have a strong background in audience research, marketing analytics, and/or insights, with 5+ years of experience in delivering strategic insights to drive audience acquisition, retention, and engagement.

  • Analyse emerging market trends in women's media to identify new content opportunities.
  • Develop and deliver data-driven strategies to acquire, retain, and engage our audience across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor a team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.

We are seeking an experienced professional who can interpret complex data into actionable marketing strategies and translate them into compelling narratives that influence decision-making. The ideal candidate will have excellent communication skills, be able to adapt a measured approach, and drive process improvement initiatives in a fast-paced environment.

This is an exciting opportunity to lead and manage a team, collaborate across multiple departments, and contribute to driving business growth through audience intelligence.

Your Background
  • You have 5+ years in audience research, marketing analytics, and/or insights.
  • You possess strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • You are experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • You excel at translating complex data into compelling narratives that influence decision-making.
  • You have proven experience leading or managing a team and collaborating across multiple departments.
  • You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment.

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