Data Driven Market Research Specialist

16 hours ago

Sydney, New South Wales, Australia beBeeInsights Full time $80,000 - $120,000

Consumer Insights Analyst Job Opportunity

Job Overview:

We are seeking a skilled consumer insights analyst to deliver actionable market research and data-driven solutions in the FMCG industries.

This role involves working closely with cross-functional teams to gather local market intelligence, build strong industry relationships, and develop strategic business stories from data.

Key Responsibilities:
  • Data Analysis: Conduct and integrate primary and secondary research, combining quantitative and qualitative data to generate insightful analysis. This includes:
    • Engaging with key industry players to validate data, understand trends, and inform category-level insights.
    • Reviewing and synthesising secondary sources such as company reports, official statistics, trade publications, and brokerage analysis.
  • Market Engagement: Develop and maintain strong industry connections across the FMCG industries in Australia and New Zealand. Use these connections to strengthen data quality, uncover market nuances, and support the relevance of our research.
  • Business Storytelling: Translate complex data into clear, compelling narratives that help clients make informed business decisions.
  • Cross-Functional Collaboration: Foster fluid collaboration with commercial teams to service client requests, provide consultative support, and drive a unified agenda.
  • Thought Leadership & External Representation: Share insights externally through presentations, webinars, and other external industry forums.
  • Global Contextualisation: Work closely with global and regional research teams to contextualise local developments within the broader regional and global landscape.
  • Data Quality Assurance: Master source understanding and expand research inputs. Deliver consistently accurate data. Identify and act on areas for continuous improvement.
    • Requires right to work in Australia, based in Sydney. Reserved for candidates with citizenship or PR status.
    • 3-5 years of experience in market research, consulting, or client-facing data insights roles.
    • Good knowledge of the FMCG industries in Australasia.
      • Strong communication skills with the ability to explain data and trends in a client-friendly manner.
        • A collaborative and commercially aware mindset; confident engaging with stakeholders at various seniority levels.

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