Head of Engagement and Retention

1 month ago

Sydney, New South Wales, Australia SBS Full time
About the Role

The Head of Engagement and Retention will lead the development and execution of a comprehensive engagement strategy to drive user adoption, retention, and satisfaction on SBS On Demand. This role will collaborate with cross-functional teams to define engagement metrics, identify growth opportunities, and prioritise initiatives.

Key Responsibilities
  • Develop and execute a comprehensive engagement strategy to drive user adoption, retention, and satisfaction on SBS On Demand.
  • Collaborate with cross-functional teams to define engagement metrics, identify growth opportunities, and prioritise initiatives.
  • Leverage data analytics tools and user behaviour analysis to gain insights into user engagement patterns, preferences, and trends.
  • Lead a high-performing team of engagement and analytics specialists, providing mentorship, guidance, and professional development opportunities.
  • Collaborate with product, curation, and marketing teams to develop effective user onboarding and retention strategies.
  • Implement A/B testing and experimentation methodologies to optimise engagement initiatives and evaluate the performance of different strategies, features, and content offerings.
About You
  • Bachelor's degree in a relevant field or equivalent practical experience.
  • Proven experience in driving product engagement and retention in the digital media industry or a related field.
  • Strong analytical and data-driven mindset with experience in leveraging data analytics tools and user behaviour analysis to drive strategic decision-making.
  • Deep understanding of engagement strategies, user onboarding, and retention techniques.
  • Excellent leadership and collaboration skills to work effectively with cross-functional teams and stakeholders.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
Why Join SBS?
  • A genuine sense of feeling included and being part of one of the most inclusive companies in Australia.
  • A culture and engagement of our workforce, with an employee engagement score of 82% and low levels of employee turnover.
  • A brand that is not only recognisable but trusted and established, with over 40 years of broadcasting experience.
  • A range of benefits, including health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements, and free gym membership for Sydney-based employees.

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