Head of Brand and Marketing
4 weeks ago
Australian Military Bank is seeking a highly skilled and experienced Head of Brand and Marketing to join our team. As a key member of our leadership team, you will be responsible for shaping and executing our brand vision and marketing strategy to drive brand awareness, engagement, and growth across all channels.
As the Head of Brand and Marketing, you will be responsible for developing and executing integrated, creative, and data-driven marketing campaigns that meet business goals and targets. You will need to be able to work strategically, while still getting your hands dirty with day-to-day activities such as copywriting and website updates.
Key responsibilities include:
- Developing and executing our direct marketing acquisition and retention strategy, including integration with our mandatory member service communications.
- Managing digital channel lead optimisation and overseeing brand positioning to ensure a consistent brand identity across all touchpoints.
- Developing and executing our internal and external communications strategy to increase employee engagement and brand awareness.
- Developing and executing our social media strategy, including content development and engagement monitoring.
- Leading, motivating, and developing the marketing team.
- Analysing market trends, customer insights, and competitive landscape to inform activities.
- Championing member-centric led decision making and collaboration across teams.
About You
We are looking for a highly skilled and experienced professional with a strong background in marketing and brand management. You will have a solid understanding of the advertising requirements within the regulated financial services environment and experience developing and implementing integrated marketing campaigns.
You will also have experience developing and implementing direct marketing acquisition and engagement strategies, as well as a solid understanding of digital channels, including website, paid media, and social media. Experience managing internet banking / mobile banking platforms is ideal.
You will be a strong communicator with advanced communication skills (written/verbal) and a strong attention to detail. You will be deadline and results-driven, with experience leading and engaging high-performing teams.
What We Offer
Australian Military Bank offers a great range of benefits, including staff banking product + services discounts, novated leasing options, 4 weeks paid parental leave + purchased leave option, referral reward program, employee assistance program, annual flu shot + blood donor leave, polo shirt provided, and service awards.
We are a highly trusted mutual bank that provides realistic progression opportunities nationwide and the opportunity to embrace new technologies and ways of working. We are committed to providing our staff with training and coaching on the job to provide them with the tools to be successful in this role.
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