Email Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia Parity Consulting Full time
{"title": "Email Marketing Specialist", "description": "Job Description

Parity Consulting is seeking a skilled Email Marketing Specialist to join their marketing team on a Fixed Term 12-month contract.

The ideal candidate will have a deep understanding of email marketing principles, trends, and best practices, and be able to hit the ground running.

The successful candidate will have a background working within superannuation or a funds management environment.

Key Responsibilities:

  • Develop and implement an email marketing strategy that aligns with business goals, audience needs, and industry best practices.
  • Collaborate with key stakeholders to create, execute, and send email campaigns that adhere to brand guidelines and industry standards.
  • Segment email lists based on customer demographics, behaviours, and preferences to deliver personalized and relevant content.
  • Conduct A/B tests on subject lines, content, design, and calls to action to improve open rates, click-through rates, and conversions.
  • Uphold email marketing best practices, ensuring compliance with data protection regulations, anti-spam, and privacy laws.
  • Design and execute visually appealing email templates that engage customers and drive action, while ensuring compatibility across email clients and devices.

Requirements:

  • Strong proficiency in HTML, CSS, and JavaScript for email template coding and compatibility.
  • Intermediate design skills to craft visually compelling email templates and graphics.
  • Comprehensive understanding of Australian email compliance laws and regulations, as well as best practice principles.
  • Exceptional writing, grammar, and editing skills, with meticulous attention to detail.
  • Strong ability to prioritise and manage multiple work requests, meet deadlines, and consistently produce high-quality results.
  • Excellent stakeholder engagement, interpersonal, and communication skills.

Why Work with Us?

  • Fantastic values-led business
  • Innovative and growing organisation
  • Opportunity to make an impact

At Parity Consulting, we value diversity and inclusivity, and we encourage people from all backgrounds to apply. If you are passionate about email marketing and want to work with a recognised brand, please contact Ai on Alternatively, click APPLY.

"}

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