Digital Marketing Strategist for E-Commerce Growth
1 month ago
Role Overview
Culture Kings, a leading Australian retailer of streetwear and fashion, is seeking an experienced Digital Marketing Strategist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States.
About Us
We are a premium retail experience offering exclusive products from 100+ leading street, sport, and fashion brands. Our stores feature electrifying atmospheres with daily in-store performances by renowned DJs and frequent visits from top athletes, artists, and tastemakers.
The Opportunity
This role will leverage expertise in organic search optimization to enhance online visibility, increase traffic, and improve search engine rankings. The ideal candidate will have a proven track record in managing successful SEO strategies for e-commerce businesses.
Main Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
- Conduct regular SEO audits to identify opportunities for improvement.
- Analyze keyword trends and competitor strategies to refine and optimize content.
- Optimize website content, meta tags, images, and URLs to improve search visibility.
- Evaluate and address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
- Collaborate with content creators to develop SEO-friendly content that aligns with business goals.
- Monitor and manage the website's backlink profile to ensure quality and relevance.
- Utilize SEO tools to track, report, and analyze website performance and search engine rankings.
- Provide regular performance reports and actionable insights to stakeholders.
Requirements
- At least 5 years of hands-on experience in an SEO role with a focus on large e-commerce brands.
- Expert knowledge of Google's product suite and other relevant tools.
- High proficiency with Excel and/or Google Sheets.
- Able to influence, educate, and bring together various departments to drive strategic SEO initiatives.
Estimated Salary: $90,000 - $120,000 per year
About Culture Kings
Culture Kings represents the relationship between music, sport, and fashion, offering a curated range of products from around the globe. We pride ourselves on exclusivity and superiority, providing an elite perspective of the ever-changing global streetwear landscape.
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Brisbane, Queensland, Australia Culture Kings Full timeAbout the Role: Culture Kings is a leading retail experience offering a premium range of streetwear, sport, and fashion brands from around the globe. We are seeking an experienced Digital Marketing Strategist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. Key Responsibilities: Develop and implement...
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