Digital Marketing Strategist for E-commerce Growth
1 day ago
About the Role:
Culture Kings is a leading retail experience offering a premium range of streetwear, sport, and fashion brands from around the globe. We are seeking an experienced Digital Marketing Strategist to drive the growth of our e-commerce stores across Australia, New Zealand, and the United States.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to improve search engine rankings, drive organic traffic, and increase sales and profit growth.
- Conduct regular audits to identify opportunities for improvement in website content, meta tags, images, and URLs.
- Analyze keyword trends and competitor strategies to refine and optimize content, ensuring alignment with business goals.
- Collaborate with content creators to develop SEO-friendly content that aligns with business objectives.
- Address technical SEO issues such as site speed, mobile responsiveness, and crawlability, and implement structured data, schema markup, and other technical enhancements.
- Monitor and manage the website's backlink profile to ensure quality and relevance.
- Utilize SEO tools to track, report, and analyze website performance and search engine rankings, providing regular performance reports and actionable insights to stakeholders.
About You:
We are looking for an experienced Digital Marketing Strategist with at least 5 years of hands-on experience in an SEO role, preferably with a focus on large e-commerce brands. You will have expert knowledge of Google's product suite and other relevant tools, including Google SearchConsole, GA4, Semrush, and crawling tools. Your high proficiency in Excel or Google Sheets, along with your ability to influence, educate, and bring together various departments to drive strategic SEO initiatives, will be essential to success in this role.
Salary Estimate:
Based on industry standards and location, we estimate the salary for this role to be approximately $90,000 - $120,000 per year, depending on experience.-
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