Automated Marketing Strategist

7 hours ago

Melbourne, Victoria, Australia beBeeAutomation Full time $80,000 - $90,000
Customer Engagement Specialist

Enhance customer engagement and drive business growth through innovative automation strategies.

This role will play a pivotal part in developing, implementing, and optimizing automated marketing processes across brands. You'll work closely with marketing, e-commerce, IT, and other teams to leverage CRM tools for seamless communication, data-driven insights, and targeted marketing initiatives.

  • Key Responsibilities:
  • Design and implement automated workflows and campaigns within the CRM system aligned with the customer lifecycle
  • Develop and execute automated marketing campaigns to drive customer growth through retention focused campaigns
  • Test, monitor, and optimise campaigns to ensure high performance and ROI
  • Analyse customer data to identify trends, opportunities, and areas for improvement for customer segmentation
  • Report on key metrics such as open rates, conversions, and customer lifetime value
  • Provide insights to improve campaigns and recommend new automation opportunities
  • Partner with marketing, creative, and IT teams to align strategies with business goals
  • Train internal teams on CRM best practices and automation tools
  • Troubleshoot technical issues and maintain the efficiency of CRM workflows
  • Stay updated on trends and technologies to drive innovation in CRM
  • Requirements:
  • Experience working with retail loyalty programs
  • 3-5 years in CRM automation and marketing platforms (e.g., Salesforce, HubSpot, Emarsys, Klaviyo)
  • A Bachelor's Degree in Marketing, Business, or a related field
  • Expertise in data analysis, campaign optimization, and multi-channel marketing
  • Familiarity with API integrations, data imports/exports, and CRM customization
  • Ability to use analytics tools (Google Analytics, CRM reporting tools) to assess automation effectiveness
  • Experience with A/B testing, multi-channel marketing strategies, and advanced segmentation techniques
  • Strong understanding of marketing processes, sales funnels, and customer lifecycle management
  • Experience with email and SMS marketing, lead nurturing, and campaign management automation
  • Exceptional communication skills
  • A detailed and focused approach to work and be highly organised
  • Ability to think laterally on all issues and take a proactive approach to resolve them
  • A positive and proactive 'can do' attitude

As a Customer Engagement Specialist, you will be responsible for driving business growth through innovative automation strategies. You will work closely with marketing, e-commerce, IT, and other teams to leverage CRM tools for seamless communication, data-driven insights, and targeted marketing initiatives.

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