Automation Strategist

13 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $78,000 - $87,000
Marketing Automation Specialist

The Marketing Automation Specialist plays a pivotal role in the student engagement process. They are responsible for designing and implementing marketing campaigns across prospective and current students, along with analyzing campaign performance.

About the Role
  • Manage campaign data for current and prospective student communications, ensuring accuracy and relevance.
  • Develop and enhance marketing automations, including identifying new requirements and future improvements.
  • Collaborate with the communications team to design journey flows, segmentation strategies, and prospect pathways.
  • Conduct testing and reporting on automation and campaign performance to drive continuous improvement.
  • Support internal stakeholders, including managing platform updates and assisting with IT and CRM-related requests.
  • Contribute to student engagement and retention by delivering impactful automation and journey-building projects.

The ideal candidate will have formal qualifications in marketing or business, experience with customer relationship management systems, and skills in complex data structures.

What We Offer
  • A flexible work environment that supports career-life fit.
  • Professional development and mentoring opportunities.
  • A values-driven and collaborative work environment.

We value diversity and encourage applications from diverse backgrounds, individuals with disabilities, and members of the LGBTQIA+ community.

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