Digital Marketing Strategist
1 day ago
We are seeking a Digital Marketing Strategist to join our team. As a key member, you will be responsible for improving our online presence and driving quality traffic to our digital properties.
About the OpportunityThis role involves identifying and executing opportunities to improve our digital marketing performance. You will be accountable for implementing best practices and driving demand generation to all our digital properties.
Your Key Responsibilities- Implement SEO and digital marketing best practice techniques across all our digital properties.
- Facilitate enterprise-wide education and training on digital marketing, and influence the role it plays in all digital content.
- Implement the digital marketing strategy for all our digital properties.
- Establish networks within Digital, Marketing, and product teams to influence digital marketing opportunities and inbound traffic uplift.
- Monitor our digital properties and provide analysis, recommendations, and liaise with business stakeholders to implement changes and uplift.
- Create proactive digital marketing data and insights and communicate out to the wider business.
- Establish link building and content audit and optimisation across core products.
- Support digital marketing overlay strategic opportunities, Google My Business management, and ensure all reporting and recommendations are implemented meeting our quality assurance and guidelines.
- Reporting on the effectiveness of digital marketing activities to stakeholders and providing insights for future campaigns.
- Stay up-to-date with the latest trends and changes in digital marketing.
- 3+ years' experience as a Digital Marketing Strategist.
- Strong analytical abilities and quantitative skills.
- Strong planning and prioritisation skills with ability to manage competing demands.
- Tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience.
- Experience preparing and presenting ideas and recommendations to colleagues, managers, and senior stakeholders to seek endorsement and support for initiatives.
- Focus on data-driven digital marketing analysis and optimisation.
- Working knowledge of Search (SEM/SEO), UX, accessibility, and customer experience.
- Proficiency with a wide range of technology tools, including Google Search Console, Analytics software, SEO Tools, Content management systems, Accessibility and Usability, Agile project management tools.
- We offer a flexible and informal work environment that helps bring balance between work and home.
- We offer generous discounts on home and car insurance policies and roadside care.
- We offer Club Membership and great discounts across all our resorts.
- We offer discounts from corporate partners that are updated monthly.
We believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported, and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
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