Campaign Marketing Manager
2 weeks ago
GlobeWest is a leading supplier to the Australian Interiors industry, creating distinctive furniture, homewares, and décor for beautiful spaces. As a company, they value expertise, innovation, and customer satisfaction.
Role OverviewThe Campaign Marketing Manager will be responsible for developing and implementing marketing campaigns that promote GlobeWest's products and services. This role will support the successful implementation of the national marketing plan and drive functional areas of importance through performance media, collaborations, SEO, and content.
Key Responsibilities:- Develop and manage marketing campaigns that align with GlobeWest's brand strategy and goals.
- Collaborate with the Head of Marketing to conceptualize, plan, and execute marketing campaigns, ensuring they meet budgetary and timing constraints.
- Brief, produce, and oversee the creation of campaign assets, including digital content, email campaigns, social media posts, and collaboration assets.
- Analyze market trends and competitor strategies to refine campaign focus and execution.
- Measure and report the performance of marketing campaigns, assessing against goals (ROI and KPIs).
- Adjust marketing campaigns and strategies as needed in response to collected data and feedback.
- Coordinate and communicate with external agencies and vendors to ensure timely delivery of campaign materials.
- Maintain up-to-date knowledge of industry best practices, strategies, and technologies.
- Develop a strategic plan for the proactive and reactive use of influencers and collaborators for social media enhancement.
- Plan, execute, and manage online marketing campaigns to effectively engage and retain customers.
- Measure the success of performance marketing campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).
- Manage budgets and allocate resources effectively.
- Oversee SEO plans and execution, utilizing insights to drive decisions.
- 6+ years' experience in campaign and digital marketing, preferably in B2B and B2C.
- Strong digital marketing skillset, including SEO, SEM, performance marketing, insights, landing pages, etc.
- Ability to effectively use data and insights to identify opportunities and drive marketing initiatives.
- End-to-end campaign management experience through all owned and paid channels.
- Ability to work cross-functionally between ecommerce, marketing, and other departments.
- Energy and enthusiasm for delivering results.
- Experience managing influencer programs and paid social media.
- Agency management experience, including creative and digital.
- Ability to measure and analyze the impact of marketing initiatives.
- Analytical marketing mindset.
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